VALUES & FIGURES
SCOPE
Branding, Brand collateral
VIBE
Trusted, Well-Informed, Polished
Values & Figures is a woman-owned, independent bookkeeping and payroll service firm. Values and Figures helps customers simplify the often challenging financial tasks as a business owner.
They needed a brand that was timeless and polished - reflecting the dependance and trust in their services. Additionally, versatility and recognizability in the brand's icon was important to allow it to be used in various logo variations. The identity that arose is not only elegant and luxurious, but gives a nod to the shapes and colors associated with academia, mathematics, and a sense of historicity.
FROM THE CLIENT
Working with Comet was an incredibly fun experience. This was the first logo suite I’ve ever had professionally designed and my expectations were exceeded! Comet listened to my preferences and brought out-of-the box creativity and a fantastic execution on the final product. Every request I made was met with excitement and Comet’s enthusiasm came through clearly in the final designs. I couldn’t be happier with how my business is showing up in the world- all thanks to Comet!
-Jaclyn Arredondo
Owner, Values & Figures